31% of internet users worldwide use a Virtual Private Network (VPN); 72% of U.S. and UK VPN users opt for free services; 36% pay to use theirs; Indonesia (61%) and India (45%) are the biggest markets for VPN usage Largest growth markets since 2017 are Australia (69%) and the Netherlands (76%); Secure browsing is VPNs’ biggest draw, above accessing entertainment or … ; The Average Internet Users Spends 3 Hours Online Every Day . We first began publishing this study in 2016. Overall mobile internet usage surpassed desktop and laptop usage in 2016, a trend that is spilling over to the workplace in both B2C and B2B. That being said, 67% of clicks go to the first five organic results . These mobile devices are responsible for 71% of the country’s digital traffic. (Source: Statista) In the US, desktop traffic accounts for approximately 49.58% of all web usage. This chart shows how the the mobile share of traffic continues to pull away from desktop from Jan 2019 to Feb 2020 (tablet figures are removed from this but make up the remaining 2.7%). 2. 15. According to Monetate’s Ecommerce Benchmarks for Q2 2019 report, while mobile sales top eCommerce sales in terms of quantity, sales made online through desktop payment gateways are still worth significantly more on average.. Interestingly, the gap between desktop and mobile transaction values is closing worldwide and Monetate’s data indicates that the difference is … LinkedIn is the oldest of the major social networks still in use today. Mobile vs Desktop 12) Mobile devices accounted for 73% of web traffic in 2018. LinkedIn Usage Statistics 1. Desktop Vs Mobile Vs Tablet. Key takeaways: In 2020 more than 5.19 billion people now use mobile phones, with user numbers up by 124 million (2.4%) year over year. 54. 30% of mobile searches are related to location . On average, there are 56.8 exabytes of mobile traffic every month. The platform is also home to over 30 million companies. While most places have fairly high usage … Here is the breakdown of internet usage statistics in the United States: 49.58% desktop; 45.87% mobile; 4.55% tablet Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. Mobile traffic as a share of total global online traffic in 2017 was 52.64% What it means: Statista has found that mobile traffic globally has a larger share of internet usage than desktop traffic. However, it is important to appreciate how much variance there is within this global average. According to LinkedIn, their growth rate is at two new members joining per second. 1. 80.8% of customers abandon their booking on travel websites. The first organic result on Google features a 27.7% clickthrough rate for mobile devices compared to 19.3% on desktop . 49% of consumers use their smartphones for shopping online. The vast majority of Americans – 97% – now own a cellphone of some kind. increase in time spent in-app on Android apps since the end of December 2019 to April 2020 12. Sweden is the runner-up. Those aged 16-24 were most likely to have mobile Internet access, with 98% owning a smartphone. Today, just over 61 percent of the world’s population access the internet frequently. Mobile Browsers. Mobile Usage Statistics. One problem—most articles on mobile marketing and mobile usage statistics are terribly outdated. Of usage growth across all platforms, mobile represented 65 percent, followed by a modest 12 percent for tablets. Collection of mobile internet statistics and facts for 2021. Twitter generated $3.7 billion revenue in 2020, an 8.8 percent increase year-on-year. Chart. India's internet users expected to register double digit growth to reach 627 million in 2019, driven by rapid internet growth in rural areas, market research agency Kantar IMRB Wednesday said. 52% of US internet traffic in April of 2020 was attributable to smart phone users, down from December 2019’s record high of 54%. Mobile is now dominating across a number of areas. In 2017, the US had $156 billion in mobile commerce sales. Mobile Social Media Usage There are 3.5 billion smartphone users on the globe in 2020. 14) Organic vs Paid Search Statistics for 2021: Here is the statistics by JumpShot Clickstream Data compiled by Rand Fishkin shows: Organic CTR for desktops have decreased from 71.57% to 65.72% in between 2015 to 2018. 13. 660 million users are on the professional network in more than 200 countries. Bugsnag’s customer data points to additional category winners (below) during COVID-19 with app usage increases in the range of 25-126%. Well, things are different in 2021. When people make purchases online, the cart gets bigger on desktop. Mobile vs Laptop: Types of Activities 2017. CleverTap. Read on to see our research on mobile internet usage and how mobile phones are influencing the internet landscape. The average bounce rate of mobile devices is 45%, and for desktop, it is 38%. Twitter Financials. 1. Up until mid-2019, mobile and desktop searches were mostly neck and neck, with mobile just edging into the lead every few months. Dark Internet Statistics In 2016, we saw an increasing number of people using tablets and mobile devices instead of desktop computers to browse the internet. Mobile Exceeds PC Internet Usage for First Time in History. 86% of Business Professionals Like Communicating via Email. Ontario users have received the fastest speeds, with a median average speed of 51.95 Mbps. In 2019 mobile data reached 28.56 exabytes per month. Nearly as many people between the ages of 16 and 24 use phones to chat as use laptops. Desktop Usage Statistics Facebook has 98% of its users accessing the website with a mobile device, and 79% of those users only use a phone to access the social network. Advertising revenue in Q2 2020 totaled $562 million, a decrease of 22% year-over-year. ; Almost Half of Internet Usage Is From Mobile Phones ; Internet Usage Is Heavily Skewed By Region .. By 2021, experts estimate that US mobile commerce sales will eclipse $420 billion. Considering that the tourism industry is worth approximately $1.2 trillion, online bookings represent one of the largest market shares in the sector. (GlobalData) US mobile banking stats reveal that 89% of American bank account holders use mobile banking for account management. There was a time when internet access was via desktop alone. Research suggests 84% of UK adults (16+) own a smartphone in 2020. Laptops still dominate streaming content, though. These days, most internet traffic is mobile, most B2B inquiries are made through mobile. Desktop Traffic Vs Mobile Traffic: The Statistics. Desktop 2018 (published 2019) Mobile vs. Internet usage in Singapore - Statistics & Facts. Desktop vs mobile vs tablet searches. Firefox usage decreased sharply. By 2021, mobile is predicted to dominate online sales, driving 54% of all sales. B2B Emails Get the Most Response on Tuesdays. According to the latest statistics on mobile banking usage, India is the world’s leader in regular mobile banking usage as a proportion of online users with current accounts. In the U.S., desktop’s 48.52% share of internet traffic overtook mobile usage. Another notable digital trend is how people are using the internet and the devices that they are using. Before we dive into how mobile usage may be affecting your business’ marketing, advertising, or social media efforts, it’s worth learning exactly how pervasive mobile really is in the world today. According to the current statistics by StatCounter Global Stats, as per July 2020, in Nepal, the percentage of people who utilize mobile phones is 65.94, desktops are 32.6 and tablets are 1.46. Over 8 in 10 business employees say they prefer communicating via email over other methods [8]. increase in mobile app banking 11. The mobile growth statistics you need to know. Over half of all Google search visits (56%) take place on a mobile device. 2.81 %. Increasing mobile use is blurring the lines between personal and work time as more employees work from home and people try to stay productive while commuting, traveling, or just away from their desks. ; In 9 out of every 10 countries, websites are visited on mobile devices more than 50% of the time; in 5 out of every 10 countries, it’s more than 75%. Mobile conversion for travel bookings is just 0.7% vs. 2.4% for desktop bookings. There are over 4.3 billion internet users worldwide. 70% of all Americans own smartphones and 50% own tablets. New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.. This makes sense because newspapers tend to be published in the same area they are selling to. This dip compared to the year before could be due to the increased dependence on desktop devices during the Coronavirus pandemic or part of a larger trend. 55.73 %. Desktop 2016 (published 2017) According to recent data, unique mobile users are growing at a near 2% annual rate. However, by some estimates, mobile banking is already taking over. Mobile Internet Usage Is Bound to Grow. The growth in mobile shopping vs. physical shopping and desktop shopping is outstanding. Desktop 2017 (published 2018) Mobile vs. In 2023, it is expected that almost 33 percent of the population in South Africa will be accessing Facebook (Statista, 2019). Media and Entertainment. Mobile online shopping is the future! BroadbandSearch.net. In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage. And the number of those who access the internet exclusively on a mobile device will grow by 10.6%, reaching 55.1 million users. The median age of a Pinterest user is 40, however, the majority of active pinners are below 40. Mobile Social Media Usage Statistics; Mobile Usage (Including Mobile vs. Mobile. This number has more than doubled from 2011, when mobile internet usage was around 35%. According to our Internet usage statistics, online banking users statistics trumped mobile banking ones for many years. 14. But social network users have been largely mobile-exclusive for years. KEY STATISTICS. That’s simply because desktop and laptop computers preceded tablets and smartphones and we’re more used to them. ; China Is the Country With the Single Largest User Base at 854 Million . In late 2015, mobile web traffic surpassed desktop for the very first time. (Source: Statista) Africa is in second place with 59.5%. By 2022 it is expected to reach 77.49 exabytes per month. Mobile vs Desktop 12) Mobile devices accounted for 73% of web traffic in 2018. People don’t only use their smartphones to shop online, but 65% check for price comparisons while they’re physically shopping in a store. More Google searches are made on mobile than on desktop . Mobile-only internet usage is also becoming more common, driven predominantly by Millennials, of which 21 percent are no longer using desktop computers to go online. Newspaper Statistics about the mobile vs desktop Internet usage, but also about each one in particular: Almost half of the world’s population represent the active mobile social media users. The number of US smartphone users will reach 232.8 million in 2019, surpassing desktop/laptop internet users (228.9 million) for the first time. General LinkedIn statistics. Mobile phone ownership over time. Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. Mobile dominates the picture. Laptop Discovery. The average Internet connection speed is 24.8 Mbps. It has taken considerable time for businesses and brands to embrace the potential of the Internet. (Google, 2017) Mobile drives or influences an average of more than 40% of revenue in leading B2B organizations. Mobile commerce statistics for the UAE underscore the role of mcommerce in the Gulf state. Mobile Websites: Usage. In 2019, the number of disabled adults who were recent internet users reached over 10 million for the first time, 78% of … According to Net Marketshare’s data, 5.05% of all desktop users still use Internet Explorer as of December 2020 (Net Marketshare, 2021). The report also uncovered some enlightening statistics about how millennials are finding apps these days: primarily through the app store, while older users tend to discover apps via outside sources. Twitter posted a net loss of $1.1 billion in 2020, which was the company’s first annual loss since 2017. Users with both desktop and mobile are 19%, while desktop-only users is a mere 1.9%. Nevertheless, there still appears to be a place for the desktop, or so the mobile vs desktop usage statistics in 2021 indicate. The total number of mobile coupon users worldwide reached over 1 billion in 2020. Desktop Internet Usage (Latest 2020 Data ... 12 thoughts on “Internet vs. TV vs. Radio vs. Newspaper” Sarah Smith says: January 22, 2019 at 1:49 pm. Mobile usage per B2B worker is expected to increase from two hours a day to three by 2020, driven by millennials, Gen Z, and the increasing use of smartphones by older workers. (Statista; Statista DMO, 2019) The number of mobile phone internet users in the United States is expected to reach 280.4 million in 2021, up from 275.9 million in 2020. There were 3.8 billion smartphone users in the world in 2021 (Newzoo, 2019). ; The Average Internet Users Spends 3 Hours Online Every Day . Global: 62% of users accessed the internet using their mobile phones. Digital marketing trends 2020 Mobile vs Desktop usage statistics Voice search Search engine marketing statistics: The latest search usage and adoption data to inform your strategies and tactics Statistics help us turn data into information, allowing us to make informed and rational decisions and that's exactly the purpose of this article. Key takeaways: In 2020 more than 5.19 billion people now use mobile phones, with user numbers up by 124 million (2.4%) year over year. The ecommerce conversion rate for desktops was 4.81 percent while the rate for mobile devices was only 2.25 percent. The usage statistics indicate that mobile internet wins vs desktop in terms of web visits. 80% of Twitter users accessing the platform on a mobile device, and 93% of video views are on mobile. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. US companies spent more than $350 million on email marketing in 2019 and this number is expected to grow in 2020 [9]. Actually, mobile traffic has been ahead since 2015. (DataReportal) 2. 34% of Pinterest users earn between $50,000 and $74,999 per year. However, Cullen warned, “Post-Brexit, UK businesses should be aware, as they look to increase trade outside the EU, that India for example has over 75% internet usage through mobile devices.” In the UK desktop is on 55.6% with mobile and tablet on 44.4%. That’s simply because desktop and laptop computers preceded tablets and smartphones and we’re more used to them. Global: In November 2018, Statisa measured that, mobile devices accounted for 48.2% of website traffic worldwide (excluding tablets). Mobile Marketing Statistics. However, June 2019 saw mobile account for 50.71% of searches, with desktop … Gaming. Desktop. That’s 57% of the world’s population. Mobile search is rapidly increasing amongst internet users with mobile phones accounting for over 50% of the time that people spend online. On average, the combined number of mobile and tablet users finally surpassed the number of desktop users globally and the upwards trend is still continuing.. Back in 2016, the combined number of mobile and tablet users finally surpassed the number of desktop … In 2020, 50.3% of all traffic worldwide was conducted on mobile phone devices. By 2020, tablets will be used by 35% of all internet users. When people sit down, they want to make a purchase. The number of unique mobile phone internet users, as of October 2020, is 4.28 billion (DataReportal, 2021). 7.5% of adults had never used the internet in 2019, down from 8.4% in 2018. 53. Internet usage in the country has exceeded half a billion people for first time, pegged at 566 million, driven by rural internet growth and usage. Since 2000, there has been a 1,157 percent increase in the number of internet users around the world. However, by some estimates, mobile banking is already taking over. In 2023, this share is projected to reach 40.1 percent (Statista, 2019). Key Mobile Commerce Statistics. Tablets took the remaining 4% of website traffic. We will check out the mobile browsing market share, take a look at global desktop traffic, and make a web traffic comparison between mobile and desktop devices. (BuzzStream x Fractl) 4. eMarketer followed up on this research and over the course of 2019 their data showed that the average person spends 90% of their mobile time in apps vs. the mobile web. The percentage of Gen Z smartphone users is up to 98%. ; The average mobile usage share grew by over 5 percentage points in 2019, from 73.8% to 79.1%. M-Commerce Statistics. As of 2020, There Were More Than 4 Billion Global Internet Users .. Over 2 Billion of Those Users are In Asia . However, the breakdown across age categories reveals a more detailed insight. Mobile devices account for more than half of all the time we spend online, its share of internet time is 50.1%. This year’s Internet Performance Test data shows a 46 per cent increase in the median average Canadian download speed, from 15.42 Mbps in 2019 to 22.58 Mbps in 2020. 84% of men in the US own a smartphone (Pew Research Center, 2020). Internet Explorer usage continued to decline, but it is still used by 14.5% of respondents, making it more commonly used than Safari (9.8%). Currently, worldwide mobile phone traffic market share stands at 49% compared to desktop traffic at 47%. Over 25% of millennials use a mobile phone as their primary source for content compared with 17% of Gen Xers and 7% of baby boomers. Mobile vs Desktop Internet Usage Statistics in 2020 (Global) Today, the majority of internet traffic comes from mobile sources (and predominantly from smartphones). It’s really interesting that the best source of local news is a newspaper or online. Other developed nations aren’t far behind or even beating these numbers: 75% of Mexico’s internet usage is mobile, as is 71% of China’s and 67% of Spain’s. ; The total number of websites is over 2 billion in 2020. Internet Use in 2020. According to our Internet usage statistics, online banking users statistics trumped mobile banking ones for many years. 35% of US consumers use only their mobile device to buy online. 11. Mobile vs. desktop internet usage (Latest 2020 data). 82% of Internet users in the United States have used a mobile device to shop online. In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage. Global: By 2020, the number of smartphone users is projected to reach 2.87 billion. This dip compared to the year before could be due to the increased dependence on desktop devices during the Coronavirus pandemic or part of a larger trend. The share of Americans that own a smartphone is now 85%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011. ( Statcounter GlobalStats--April to April, data analysis, 2020) Desktop’s share of global internet traffic rose slightly in May of 2020. Mobile Vs. Internet Explorer usage continued to decline, but it is still used by 14.5% of respondents, making it more commonly used than Safari (9.8%). The share of Americans that own a smartphone is now 85%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in … This number has more than doubled from 2011, when mobile internet usage was around 35%. The days of desktop dominance are over. Globally, the latest statistics indicate that approximately 50.88% of all internet traffic can be attributed to mobile devices/smartphones. 41.46 %. According to Flurry Analytics ' 2016 survey measuring time that mobile users are spending surfing the internet, 90% of users prefer using applications to mobile … In 2019, the share of web traffic via mobile grew by 25% and now represents 47.5% of the total web pages served to any internet browsers, compared to traffic from laptops & desktops, now at 45.3%, down by 12% year-on-year. Online travel bookings make up 27% of all online spending ($2.8 trillion online internet spend vs… Average speeds in Canada. Mobile phone ownership over time. In the battle of mobile vs desktop, mobile has already won. Asia has a higher than average mobile traffic – 65.1%. Considering that tablets are deemed to be part of the ‘mobile family’, I can comfortably say mobile traffic has more than 50% market share. The network officially launched on May 5, 2003: nine months before Facebook launched at Harvard. There Are 660 Million Members on LinkedIn. Despite the increase, mobile devices have yet to cement themselves as the preferred browsing option there. Tablet penetration has risen slowly over the past couple of years. Mobile vs Desktop Internet Usage Statistics. It will continue to attract more attention with each passing year. Collection of mobile internet statistics and facts for 2021. Mobile apps offer faster access to content and smoother interactions. Newspaper Statistics about the mobile vs desktop Internet usage, but also about each one in particular: Almost half of the world’s population represent the active mobile social media users. (BrainBoxol) 5. The following table offers an in-depth overview of mobile versus desktop usage in 2020. As of mid-2020, Singapore had the second highest rate of internet penetration within the Southeast Asian region, with 88.4 percent.
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