This strategy uses so many retailers that the use of an agent/go-between becomes inevitable. Definition: Intensive distribution is a form of marketing strategy under which a company tries to sell its product from a small vendor to a big store. Intensive distribution is usually required where customers have a range of acceptable brands to choose from. Improve your vocabulary with English Vocabulary in Use from Cambridge. The findings in the hypotheses tested showed that; the company uses an intensive distribution strategy for the distribution of its products. If you still have questions or prefer to get help directly from an agent, please submit a request. Definition by Author. Written by Jason Gordon. An intensive distribution strategy involves selling a product in as many outlets as possible. It is meant to encourage … Large amounts of labour and capital are necessary to the application of fertilizer, insecticides, fungicides, and herbicides to growing crops, and capital is Want to learn more? Convenience goods must be made available at every point where they can get them, and at all times; bad roads and poor storage facilities are factors that impede effective distribution of goods and services. Intensive distribution mainly means distribution on a large-scale and displaying the product in as many ways and places as possible so that the customer sells in high volume due to large scale distribution. Selective distribution involves selling a product at select outlets in specific locations. spreading the product in the market on a large scale, so people have access to the product and can buy Definition: Intensive distribution is a form of marketing strategy under which a company tries to sell its product from a small vendor to a big store. Intensive Distribution: This is a marketing strategy under which a company sells through the widest possible channels and cover as many outlets as possible so that the customers come across the product virtually wherever they go- drug stores, gas stations, supermarkets, and the like. Determining whether … Print Intensive Distribution: Definition, Strategy & Examples Worksheet 1. ~ Distributing a product through a wide variety of outlets. Sometimes the categorization of distribution strategiesis not simply based on the size of the distribution channel, but also its goalsand capabilities. intensive distribution means that a brand can be purchased through as many outlets as possible in a given geographic trading area. Advantages of intensive distribution As more products are sold, more money is earned. As more locations carry the products, the more opportunities there are for manufacturers to make profit. As the product is in as many locations as possible, it will raise awareness concerning the product. ... More items... Back to previous Rate this term Intensive distribution is the term used in the context of marketing where company after production of goods looks to distribute the products by giving their product to every retail outlet possible whether its small retail shop or supermarket. Definition in English: “Market coverage in which all available outlets are used for distributing a product.” Use of the term in Sentences: The new product has reached many people through intensive distribution. Find 21 ways to say INTENSIVE, along with antonyms, related words, and example sentences at Thesaurus.com, the world's most trusted free thesaurus. Intensive Distribution. Customers can buy any brand if … For many products, total sales are directly linked to the number of outlets used (e.g., cigarettes, beer). Intensive distribution is a distribution strategy whereby a producer attempts to sell its products or services in as many retail outlets as possible within a geographical area without exclusivity. Intensive distribution Explanation It is the point at which a business overlooks integrated division and chooses to supply their item to each market accessible. The first level of distribution is intensive. A definition of physical distribution is same as earlier stated according to Kotler. Intensive Distribution: Products which are of mass use like bread, salt, etc. Soft drinks and cigarettes are some of the examples on which intensive distribution is followed. Intensive distribution is a marketing strategy that places an abundance of products in many retail locations in many regions. This is This policy is used when the manufacturers make a decision to distribute their products through as many mats as possible. You can find gum at gas stations, grocery stores, in vending machines and at retail locations like Target. Intensive distribution is a type of marketing strategy that involves placing the goods and services offered by a company into as many markets as possible. The idea is that by making the products readily available to as many consumers as possible, the chances of generating sales are increased. The company is successful in making its product popular through intensive distribution. What Does Intensive Distribution Mean? Want to learn more? Money, product awareness, and impulse buying are: Advantages of using an intensive distribution strategy. Virtually, a customer will be able to find the product everywhere he goes. Intensive Distribution - making a product available in as many outlets as are willing to stock it. Contact Us. An intensive property is a property of matter that does not change as the amount of matter changes. Intensive distribution is a distribution strategy for generic products where a product is made available to all customers. You’ll be able to find a can practically everywhere you go, whether it’s the supermarket, gas station, drug store – you name it. Intensive agriculture, in agricultural economics, system of cultivation using large amounts of labour and capital relative to land area. Although most ICUs are found in high-income countries, they are increasingly a feature of health care systems in low- … Intensive Growth - growth opportunities related to a company's current operations; intensive growth opportunities are market penetration, product development and market development. 0. Definition: Intensive distribution is a marketing strategy that involves placing the product in every available distribution channel. See: Distribution Intensity Exclusive Distribution Selective Distribution. Improve your vocabulary with English Vocabulary in Use from Cambridge. Definition: Exclusive distribution is a situation where a company decides to make its products available to customers through a very limited number of retailers or distributors. Soft drinks and cigarettes are some of … In this type of distribution, the producer or seller uses all the available distribution channels to make sure that the product reaches the consumer. Channel of distribution refers to the pathway or course taken in the transfer of title to a product as well as the individuals and institutions that participate in the distribution of goods from points of production to the point of consumption. Place, or distribution, is © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson Intensive Distribution Examples. Many companies have implemented intensive distribution, some of the most immensely popular products include. Pepsi cans. Newspapers. Toothpaste. Herhsey chocolate bars. Soaps. Doritos. To provide some clarity, intensive distribution is a strategy that companies use to ensure widespread availability of products. a method of marketing where a company sells a product in as many places as possible, so consumers see the product wherever they go: Drinks manufacturers use intensive distribution to place their drinks in every supermarket, drugstore, and gas station. 1) Intensive Distribution: Intensive distribution aims to provide saturation coverage of the market by using all available outlets. Marketers will argue about which “P” in the marketing mix is the most essential, but there’s no denying that each one is important in its own way. Intensive Distribution. Since their widespread introduction more than half a century ago, intensive care units (ICUs) have become an integral part of the health care system. or relate to impulse purchase such as chocolates or too small and simple, marketers go for intensive distribution. to engage wholesalers and retailers in order to sell the products to end users. 15 132 INTENSIVE DISTRIBUTION DEFINITION The density of distribution whereby a from PSY 1310 at Texas State University intensive distribution a physical DISTRIBUTION approach which seeks to maximize a firm's sales potential by attempting to ensure that its products are stocked by as many sales outlets as possible. the process of making a product or service available for the consumer or business user who Intensive Distribution - Explained. We’ll get back to you as soon as possible. If you’re trying to sell an inferior or inherently flawed product, for instance, you’re already coming at your competitors from a disadvantage. Incentive distribution rights award a general partner a greater share of the profits of a partnership as revenue increases. Collins Dictionary of Business, 3rd ed. Click to see full answer 0. bulk properties, which means they do not depend on the amount of matter that is present. Under this approach, companies direct their sales efforts to position the product into as many places as possible. making a product available in as many outlets as are willing to stock it. Products are put into as many retail locations as possible with the intensive distribution strategy. Take soft drinks for example. Intensive Distribution: Intensive distribution aims to provide saturation coverage of the market by using all available outlets. Intensive distribution means a distribution where a producer or a company attempt to sell its products or services to as many retailers as possible for their wide scale of business and product reach. Intensive distribution follows all the distribution channels―producer-consumer, producer-wholesaler-consumer, and producer-wholesaler-retailer-consumer. Virtually, a customer will be able to find the product everywhere he goes. The term refers to a kind of agreement between a producer a few intermediaries with the purpose of providing the products to consumers in a specific geographical area. There are 3 main distribution strategies that are available for the distribution of a particular product. These distribution strategies are: the intensive distribution strategy, the exclusive distribution strategy and the selective distribution strategy. Exclusive distribution involves selling a product through one or very few outlets. Updated at June 9th, 2021. It is a bulk property, which means it is a physical property that is not dependent on the size or mass of a sample. a distribution strategy that aims to spread the word about a specific product or product line to multitudes of people. a method of marketing where a company sells a product in as many places as possible, so consumers see the product wherever they go: Drinks manufacturers use intensive distribution to place their drinks in every supermarket, drugstore, and gas station. intensive distribution Definition. a mechanism of distributing goods wherein the manufacturer gives sole & special rights to one distributor to sell the goods. For example, gum is a product that typically uses this strategy. One such strategy is intensive distribution. In these cases the customer loyalty is found to be low. This article mainly deals with Intensive distribution. Intensive distribution is whereby the manufacturers make use of more than one channel to distribute their products and reach the target audience or customers.
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